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FOTR: Student PSA contest launched to eliminate texting and driving!

Focus on the Road logo

The Suburban Collection and Troy Public Schools

Focus On The Road: #FOTR

By now most of us are well aware of the dangers involved in distracted driving, and yet, according to the latest report from the National Highway Traffic Safety Agency (NHTSA) this knowledge has done little, if anything, to affect behavioral changes and, in turn, the number of incidents and fatalities.

The simple fact is far too many young drivers are still texting and driving – and dying.  

That’s why The Suburban Collection, Michigan’s largest auto dealer group, is launching its Focus on the Road initiative with Troy Public Schools. We are tasking high school students in the Troy School District to create Public Service Announcements (PSAs) that educate their peers on the dangers of distracted driving (in particular texting) aimed at helping to minimize this growing epidemic.  

Here are a few eye-opening statistics to encourage you to make the choice to focus on the road:

  • Cell phone use is highest among individuals between the ages of 16 and 24.
  • According to NHTSA, each day in the United States, approximately nine people are killed and more than 1,000 are injured in crashes that involve a distracted driver.
  • The National Safety Council reports that cell phone use while driving leads to 1.6 million crashes each year.
  • Nearly 330,000 injuries occur each year from accidents caused by texting while driving, and one out of every four auto accidents in the U.S. are caused by texting and driving.
  • Sending or reading a text message typically takes your eyes off the road for approximately 5 seconds, long enough to cover a football field while driving at 55 mph. In fact, traveling at 65 mph, when you take your eyes off the road for “just one second,” your vehicle travels roughly 95 feet.
  • Because text messaging requires visual, manual, and cognitive attention from the driver, it is by far one of the most dangerous of distractions.

Full Contest Rules and Legal Disclaimer can be downloaded in the files below (docx and pdf are identical.)